Facing the Challenge of Financing a Small Business Startup

You have a dream to start a small business. You finally have a business plan which you think will work for you. You even have some savings for seed capital in the business, but it is not enough to keep you going until you start making a profit and have the business pay for its continued growth. Where do you go to source more funds for this project? If your ideas are sound, and if the business plan has enough research and facts included to make it believable, you are off to a good start. All you need to do is find an investor who understands and believes in your business plan to buy into it. The problem, however, is that investors want a share of the business which you feel may not be proportionate with their investment. Can you borrow the money? The answer is “yes.” If you find a small business lender who finds your plans suitable in accordance with five basic categories.


The business lender will first look at the amount of your investment in the business compared to what you expect from the lender. That lender is determining if your level of investment is appropriate for the lender to invest their funds and assume the risk of success with you. Unfortunately, “adequate capital” can be different for different business lenders who have different appetites and expertise. The small business loan approval process is a mixture of science and art. No lender can absolutely predict the future. We can only evaluate the five measures of business success in relation to one another, and based upon our experience and statistics with business failures and loan defaults. The equity a borrower has in the business is their “skin in the game,” and the amount must be reasonable in relation to the other four underwriting criteria.

Future Cash Flow

The second predictor of business loan repayment ability will be an analysis of the future cash flows of the business. This is where the startup business has a large disadvantage compared to an existing business with a track record. The startup business owner must prepare a business plan and financial projections to predict the flow of cash in their business. They must predict the cash needs prior to breaking even with a profit, and the small business lender must believe those predictions have a high likelihood of manifesting. The business plan, including the assumptions detailed with the financial projections, gives the lender a view into the borrower’s industry experience, market research, analysis of the business’ competition, and methods for marketing for and retaining customers.

Management Background

The third criterion which the lender reviews is the management background, including educational experience and industry business experience, which the applicant brings to the table. An actual track record of managing a similar or related business is the best evidence of management ability. Another indicator can be the education and training the borrower has received to prepare for business ownership. In the cases of startup franchise businesses, the lender will evaluate the past performance of other franchisees in that franchise. If the franchise has a high percentage of successful franchisees, the lender may deduce that the franchisor offers effective management support to their franchisees such that the lender does not feel the need for as strong a pedigree from a borrower affiliating with that franchise. Another way of strengthening the management experience component is adding partners, shareholders, or other owners with sufficient experience to assist with management, and who are willing to take personal liability on the loan with the other primary owner(s).

Credit History

The fourth consideration of the lender is the borrower’s personal credit history. If the owner of the new business has a steady history of clean personal credit, they are much more likely to do whatever it takes to preserve that good record. This is merely a statistical fact.


Finally, the lender will consider the collateral offered for the loan. Many new businesses are started without significant assets that can be offered for collateral. If the borrower has no available personal assets to pledge for collateral, this makes the loan application process even more challenging. Conventional bank lenders often have policies limiting loans to businesses which are at least two years old. For them, they would rather see the new business owner use a personal loan, such as a home equity line of credit, to finance their business startup, because the borrower’s home can be used for collateral.

With all these challenges facing the new business startup, SBA government-guaranteed financing offers a much needed alternative to conventional bank financing. SBA loans are available for business startups. They are still not easy to qualify for, but they are more easily attainable. SBA loans do not require collateral, but the lack of collateral will increase the reliance on the other four underwriting criteria described above. Bringing the SBA lender a well-thought-out business plan, with the experience commensurate for success, the small business owner is much more likely to attain the financing they need. They still need a significant amount of their own cash (skin in the game) to entice the lender to invest with them, but most good business startups will find the capital needed to satisfy the lender from their savings or by joining with other investors in the project to adequately fund the new business in relation to the debt being contemplated with an SBA loan.


About Bruce Hurta

Bruce Hurta has extensive experience in Small Business Lending. He has served in a number of commercial lending and banking capacities in his career including, President of a Houston-area community bank for 6 years, managed Independence Funding Company, a non-bank start-up in 1994, where he developed his SBA lending expertise. Bruce spent 4 years in Finance as a bank examiner for the Texas Banking Department, 7 years in executive management at two community banks, and 14 years as SBA Lender. He is active in the commercial realtor and business brokerage communities, along with various business and industry organizations. Bruce Hurta is Vice President - Business Development in Houston, TX for Fidelity Bank SBA Lending nationwide. Fidelity Bank offers SBA 7(a) loans, SBA 504 loans, and USDA loans for small businesses to purchase or construct new buildings for their small business operations, to acquire a business, to expand a business or to buy out a business partner.
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1 Response to Facing the Challenge of Financing a Small Business Startup

  1. Well written blog.I appreciate.To get financing your start up business its good to get the start up financing programs which provide the capital needed to get your business up and running. It will help in consolidate debt, market your services, upgrade equipment or simply increase your operational cash flow.Go through this,it can really help your business.

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